Outfit grid instagram tags11/21/2023 ![]() We’ll walk you through how each of these works and why you might want to choose that route. There are five main types of Instagram giveaways that you’ll see brands utilize. Find a brand with a product that’s complementary to yours (i.e., if you sell silk pillowcases, collab with a brand that sells hair masks) and give away those products together in a beautiful little bundle. ![]() Many brands (as you’ll see us cover shortly) choose to co-host giveaways. Lastly, Instagram giveaways present a great collaboration opportunity. Create an opportunity to collaborate with others If users keep seeing your content and interacting with it, you’ll pop up at the top of their feeds more often, helping to increase your reach. The more engagement on your giveaway posts, the more likely your content will be shown to followers. Similarly, your Instagram giveaway can help you increase your overall reach and impressions. Algorithms work in funny ways, but once it realizes that you’re getting a lot more engagement than usual, it’ll start to place your content in front of even more eyes, boosting your total engagement. ![]() Instagram giveaways can generate higher engagement on specific posts (your giveaway announcement, obviously)-but it can also improve your engagement overall. While you’ll likely start receiving entries from those who already follow you, prepare to see some growth as your giveaway gains traction. Follow-gating your giveaway like this ensures that your Instagram following grows alongside your entries. Many brands require that users entering their giveaway must first follow them on Instagram. There are a number of benefits to employing this strategy-let’s cover the most important ones. This type of campaign can generate a lot of excitement around your brand, bringing in new eyes and increasing reach and engagement… sometimes by a lot. Why should you host an Instagram giveaway?Īn Instagram giveaway or contest tends to start with an Instagram post that asks your audience to complete some sort of task to enter into a giveaway to win a free product or prize. Throughout this article, we’re going to dive deeper into what an Instagram giveaway is and why you’d want to host one-plus a step-by-step showcasing how to put on your own giveaway successfully. There are so many social media contest ideas out there that could be a perfect fit for your brand, and they can even be a stellar tactic for building a library of user-generated content and new followers. ![]() Plus, it’s a fun way to give back to your followers-and work to turn more of your followers into customers. Running an Instagram giveaway or contest is a strategic way to engage your audience and grow your following. ![]()
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